The Bluffs
Bay Head, New Jersey

~ The Story Of A Hotel At The Jersey Shore ~

by Francine LaVance Robertshaw

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About The Author

Francine LaVance Robertshaw was raised in Short Hills, New Jersey and summered in Bay Head and its environs before moving to “the shore” year-round in 1967. After working eight seasons at The Bluffs (seven with the Johnson family and one with the new owners), it was time for a lifestyle change and she moved to Palm Desert, California. By then, the hospitality business was in her blood, and in 1987, she became a concierge at Marriott’s Desert Springs, a brand new, nine-hundred-room, luxury resort. It was quite a change from the thirty-eight rooms at The Bluffs, but she adapted quickly, going on to win many prestigious hospitality awards. She credits her years at The Bluffs as a solid foundation for her success in the hotel industry. Francine devotes her spare time to the Palm Springs Chapter of Les Dames d’Escoffier International, a charitable organization of executive woman of high achievement in culinary and hospitality fields. Although addicted to the desert climate, her heart is forever in Bay Head at the Jersey Shore.